Luring healthy risks to a high cost product

[tope]

I m looking at a scenario where you have 2 products, a PPO type product and an HDHP...The HDHP attracts younger healthier members due to low cost and saving component, but now you want to attract these younger members to a more costly PPO, but you dont want to change the price as much, is there any other incentive to get healthy risks to join a product like PPO, bearing in mind that cost is one of the attractive pieces of the HDHP in the first place

[Hackeni]

Originally Posted by tope

I m looking at a scenario where you have 2 products, a PPO type product and an HDHP...The HDHP attracts younger healthier members due to low cost and saving component, but now you want to attract these younger members to a more costly PPO, but you dont want to change the price as much, is there any other incentive to get healthy risks to join a product like PPO, bearing in mind that cost is one of the attractive pieces of the HDHP in the first place

terminate the HDHP product

[Dr T Non-Fan]

Originally Posted by tope

I m looking at a scenario where you have 2 products, a PPO type product and an HDHP...The HDHP attracts younger healthier members due to low cost and saving component, but now you want to attract these younger members to a more costly PPO, but you dont want to change the price as much, is there any other incentive to get healthy risks to join a product like PPO, bearing in mind that cost is one of the attractive pieces of the HDHP in the first place

If I knew, I couldn't tell you, for it would be a company secret. Therefore, there is no way to do this. Just give up.

[DudeMan]

this is the job of the sales department

[JMO]

Offer cash incentives in the PPO product only, for "wellness" activities like stop-smoking, weight-loss, regularly scheduled check-ups, etc.

[FormLetter]

There probably are ways, but since these likely aren't standard trade practices, you won't get them this easily.

[tope]

I ve wrestled with this one and I concluded that it will be virtually impossible to attract a healthy risk to the PPO type plan, it is all about economics. Even if we give the healthy folks, incentive to move via wellness benefits, credits etc, one has to balance that against the fact that they chose the HDHP for the simple reason that they are healthy

[Polly Nomial]

You've stumbled onto one of the fundamental contradictions of free market health insurance. Healthy people don't want to pay for insurance.

[JMO]

Originally Posted by Polly Nomial

You've stumbled onto one of the fundamental contradictions of free market health insurance. Healthy people don't want to pay for insurance.

Yep. Mostly. And those of us who have done so over the years (while we were healthy) are just a bit annoyed that we get no credit for that.

[WellThen]

Why did you pay for health insurance when you healthy? You also did get credit for buying health insurance when you were healthy...you were covered in case you became sick. It just so happens that you didn't (I assume).

I excercise, eat right, and have no family history of any health problems, so of course I'm going with the HDHP. I'm also a big fan of the HSA.