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Old 06-29-2016, 02:25 PM
hioscar hioscar is offline
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Join Date: Jul 2015
College: University of Mary Washington
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Default New York // Oscar Insurance // Head of Community

Oscar Marketing is a small, nimble team using design, data, and technology to revolutionize healthcare. As Head of Community, you will partner with sales, member services, and the overall marketing team to drive member demand, growing and engaging with the Oscar community in all of our markets. Reporting directly to the VP of Marketing, you’ll develop and implement our national and local growth strategies, including hiring and managing local marketing teams. You will create and execute integrated local marketing programs, shaping a marketing toolkit that equips our teams to run successful events, partnerships, and promotional campaigns. You’ll be tasked with a range of responsibilities all with the goal of educating and inspiring our existing and potential members, brokers, and provider partners, helping us deliver on our mission to simplify healthcare.

What is the position?
- Advocate for and crusade on behalf of our members, both internally and externally.
- Work with the broader marketing team to develop and deliver a national and local member acquisition and engagement strategy. This includes but is not limited to events, sponsorships, partnerships, earned media, word of mouth, social media, influencer marketing, etc.
- Work with the local teams to research and understand each market to inform localized growth strategies: user needs and pain points, demographics, competitors, media opportunities, etc
- Distill local market nuances to advise national and local brand and media strategies.
- Establish measurable goals and track progress and efficiency of community marketing campaigns and tactics across our markets.
- Develop and execute hyper-local marketing initiatives, including guerrilla marketing activations that amplify the Oscar consumer and b2b brand.
- Develop and manage our event/engagement calendar and associated budget across all markets.
- Track performance, reach, and impact. Test, iterate, and optimize engagement efforts.
- Create templates and toolkits for local teams to better scale our efforts.

Who are you?
- 4+ years experience in community marketing/engagement.
- Experience in experiential marketing, community management, and social media marketing
- Exceptional organizational and project management skills
- 2+ years management experience
- Strong communicator with excellent people skills
- Strategic and analytical thinker

Above all else:
- Friendly, thoughtful, and kind.
- Humility, maturity, and lack of ego.
- Always a point of view and an open mind.

Apply here.
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health, healthcare, insurance, marketing, startup

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