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Old 07-12-2019, 03:57 PM
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Default Behavioral Considerations in InsurTech Design - New Webinar on August 13

Behavioral Considerations in InsurTech Design

Date: 8/13/2019 from 1:00 to 2:15 PM ET

Credits/Training Hours: 1.5 SOA CPD, CAS CE | Potential 1.25 CIA CPD

Co-sponsor: Canadian Institute of Actuaries

Early Registration Pricing Ends: 7/31/2019

Learn how behavioral psychology should inform your product development and new product marketing.

In this ACTEX webinar, we will examine the behavioral constructs employed by Insurance Technologies (InsurTechs) to change the delivery of insurance and improve the customer experience. We will look at the generational differences in engagement style that are fueling the rise of InsurTechs and discuss what this means for future innovations in insurance. Evolving media will be analyzed for its potential to improve risk classification and whether such use presents any ethical dilemmas or compromises actuarial professional standards. Are current professional standards enough or do they need to be broadened for a future of insurance that is not only predictive but also mediated by technology employing psychological constructs?

InsurTechs leverage psychological constructs in the design of digital communications to create a customer experience that satisfies basic psychological needs for autonomy, competence, and relatedness. When these three needs are satisfied, consumers are more receptive to online experiences that create psychological “flow.” Research has shown digital engagements that create flow can create customer loyalty and customers will make “unplanned” as well as planned purchases. InsurTechs are employing these constructs and others, along with evolving forms of media, to disrupt the conduct of insurance.

View the learning objectives at https://www.actexmadriver.com/product.aspx?id=453145105
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