Free Life Insurance!

From www.ncdoi.com:

Attention Agents and Producers!
Recently, promotional material surfaced in North Carolina recruiting the agent community to participate in sales of a zero premium life insurance policy. The promotion indicates the product is approved for use in North Carolina but fails to identify the insurance company or the specific product. The insurance company and the product of this promotion have yet to be identified by the Department. You are advised to use caution in considering this program until detailed information is obtained about the product and the product can be thoroughly reviewed. If you have information that specifically identifies this product, please contact the Life and Health Division by phone at (919) 733-5060 or by email at: landhdivision@ncdoi.net

This zero premium life insurance stuff is really making the rounds in the agent community. Lots of buzz...anyone on this side hearing anything about this?