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#1
02-10-2005, 07:46 PM
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Actuarial Image Campaign
http://www.imagecampaign.soa.org/video.php
Their slogan is, "Actuaries. The Best Kept Secret in Business." Is that the best slogan they could come up with? I like mine better: Actuaries. We're just a bunch of sexy people who are in the modeling business. Also, I think that actuaries need a reality television show to raise awareness of the profession. Here are a few ideas for titles: America's Next Top Modeler (Joint and) Survivor Fear Factorial The Biggest Loser (oh, no, wait... I think that's the image that we're trying to overcome... never mind) Post your ideas here!! What this profession really needs is a grassroots movement, led by rebels like us.  
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#2
02-10-2005, 08:05 PM
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Apparently there's a list of these things www.ilovereality.com
Extreme Takeover: Home Office Edition
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#3
02-10-2005, 10:51 PM
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I think an image campaign is a waste of your money. I mean, WHO CARES? Nobody cares about actuaries. And I don't think we should care that nobody cares. A high profile will do nothing for the industry.
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#4
02-10-2005, 11:12 PM
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Quote:
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#6
02-10-2005, 11:50 PM
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Quote:
My CD jacket had the above slogan trademarked, as well as this one: Turn Risk Into Opportunity. Ugh. I agree with Glenn. If actuaries are truly as substantially undervalued as they assert, then maybe they should take a page out of the AMA's history and get some politicians to shut down half the world's actuarial schools. I'm not in favor of that, but it would be far more effective than crowing about ourselves. Next to models and actresses, I'm hard pressed to think of a profession more neurotically insecure than our own.
__________________
The road to hell may be paved with good intentions, but the road to the Gulag, like the road to Auschwitz, was paved with syllogisms. --- Lee Harris
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#8
02-11-2005, 10:03 AM
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Actuaries: Well-paid Nerds.
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#9
02-11-2005, 10:17 AM
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Quote:
__________________
If once a man indulges himself in murder, very soon he comes to think little of robbing; and from robbing he comes next to drinking and Sabbath-breaking, and from that to incivility and procrastination. Once begun upon this downward path, you never know where you are to stop. Many a man has dated his ruin from some murder or other that perhaps he thought little of at the time.
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#10
02-11-2005, 10:36 AM
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Simple Life Contingencies
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