Here's a helpful article from imageoftheactuary.org
Seven Secrets of Successful Business Leaders Who Speak Well
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Secret #5: Be an optimist
As a financial consultant, leading your clients through good times and bad, you must balance reality with optimism. The true leader must perceive and talk about what’s possible.
When Bill Ford, Jr. ousted CEO Jacques Nasser at Ford Motor Company in 2001, the company was losing billions of dollars. But at that quarter’s news conference in June 2003, Ford responded to each question with unbridled optimism. “We are back on firm footing,” he said. “I feel good about where we are today and where we are headed.” Within 20 months, Ford had turned optimism into reality by turning the company completely around.
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Like 360 degrees around 'cause they are still bleeding like heck.