I am currently reviewing the material for LPM exam. I am just confused about the lapse-supported concept of ULSG type product. The reading says “many companies adjust ULSG premium persistency in pricing projection to prevent lapse”. I can’t understand why the companies do this. My understanding is that because ULSG is a lapse-supported product, higher than expected lapse would be a good thing for the company. So I can’t understand why they want to prevent lapse?